THE ENTREPRENEUR CERTIFICATE PROGRAM

Maximize sales and profitability. Position your business in a highly competitive market. Guarantee

successful returns. This program is brought to you by the New Jersey Small Business

Development Centers (NJSBDC) and the Division of Continuing Education. Together we are

committed to the growth of small business. CEU’s available upon completion of the program.

• Planning skills to begin, expand, or improve your business

• Management skills to organize business finances, records and tax reporting

• Tools to evaluate the market for your products and services

• Marketing strategies that insure you successfully reach your clients

 

• Small or mid-size business owners

• Managers seeking to expand a successful business or improve profitability

• Prospective entrepreneurs (start-ups)

• Individuals contemplating starting their own business

 

• BI 519 The Business Plan                 • BI 550 Understanding Financial Statements

• BI 515 Legal I (Start-up specifics)    • BI 517 Small Business Record Keeping

• BI 520 Legal II (Contracts)              • BI 521 Small Business Taxes

• BI 516 Marketing

Business plans are a necessary tool for every phase of business operations, from start-up to

expansion. Using a business plan to chart your course will improve your chances for success.

This workshop will give you the basis for a sound business plan.

Instructor: Joseph Rosenberg

This workshop will give you basic knowledge of the laws affecting business. Business owners

will learn how to choose the appropriate business structure, assess business risks, provide adequate

protection and establish proper record keeping and controls.

 

1 session; $45

Monday September 27, 2010

Hours: 6:00-9:00 p.m.

Instructor: Geraldine Reed Brown

This course will provide the basic understanding of contract law, legal ownership of a business,

stock and partnership agreements.

 

Hours: 6:00-9:00 p.m.

Instructor: Ellen Silverman

 

This workshop shows you how to define the markets where your services or products will

be most successful, develop an action plan and reach your target market. Topics include:

identifying and selecting marketing tools and techniques, developing logos, determining an

advertising budget, and selecting appropriate printed materials.

 

Hours: 6:00-9:00 p.m.

Instructor: Richard Murray

Learn to enhance and clarify your bottom line. Topics include: spreadsheets, understanding

revenue and expense, structure and relationships, meaningful forecasts and

projections, balance sheets, and more.

2 sessions; $85

Tuesday; October 26, November 2, 2010

Hours: 6:00-9:00 p.m.

Instructor: Richard Murray

Learn how to do your own bookkeeping and use your records as a management tool. Keytopics include: General ledger, balance sheet, understanding inventory control, cash flowmanagement, tax planning, end of month summary procedures, accounts payable, accountsreceivable, cash receipts, cash disbursements, profit and loss controls, and more.

 

1 session; $45

Thursday; November 11, 2010

Hours: 6:00-9:00 p.m.

Learn the differences between local, state and federal taxes and what you need to know concerning

employment, social security and sales taxes as well as the impact on your business structure.

Instructor: Joseph Rosenberg

Workshop Schedule for 2010

NJSBDC at Bergen Community College

BI 347 Financing a Small Business

1 session; $45

Friday, October 15th, 2010

March 11th, October 14th 2011

Hours: 9:00 a.m.-12:00 p.m.

Location: Ciarco Learning Center, 355 Main Street, Hackensack, NJ

For the small business owner seeking to secure financing for a start-up or expansion. Learn how to secure business loans,identify the appropriate type of loan, construction of credit, present a convincing business plan, bootstrapping or non-traditional financing.

Instuctor: Vincent D’Elia, Regional Director, Bergen SBDC.

Register by calling  (201) 447-7488        

BI 611 Building and Financing Your Business with SBA

Location: Ciarco Learning Center, 355 Main Street, Hackensack, NJ

This seminar, conducted by the Bergen Small Business Development Center and the U.S. Small Business Administration (SBA), Provides information on loan programs and technical assistance programs offered by the SBA and other resource partners. Bank lend-ing officers are also on hand to discuss their role in the SBA’s Guaranteed Lending Program discuss what goes into a good loan proposal, how to increase your chances of getting a loan and the loan application process. Find out about SBA’s 7 (a) Loan Guaranty Program, the Pre-qualification Loan Program and 8(a) Minority Set-Aside Program.

Host: Vincent D’Elia, Regional Director,Bergen SBDC. Register by calling  (201) 489-8670 .

BI 686 The Start-Up with Q&A

1 session: $20

First Thurdsay; Sept. 2, October 7, November 4, Dec 2nd, 2010

Feb 3, March 3, April 7th, May 5th, June 2nd, Sept 1st, October 6th, Nov. 3rd, and Dec. 1st 2011

Hours 9:00 a.m. - 12:00 p.m.

Location: Ciarco Learning Center, 355 Main Street, Hackensack, NJ

This workshop is designed specificially for the individual thinking of starting a business and to give them the necessary tools to follow a logical approach to assess the viability and profitability of starting a business. They will learn the workings of an econimic model, a feasibiltiy and breakeven analysis, along with market research and resources skills. A question and answer period will follow.

Instructor: Vincent D'Elia, Regional Director, Bergen SBDC

Register by calling (201) 447-7488

                                      1 session: No Fee

Thursday, 3pm– 5:30 April   28^th

This is a workshop for pre-screened entrepreneurs looking to borrow money to finance the start or growth of their business. There will be a short presentation following the introduction of several loan officers representing banks willing to lend money to qualified individuals.

Host: Vincent D’Elia, Regional Director, Bergen SBDC.

Location: Ciarco Learning Center, Hackensack

This hands-on workshop offers strategies and best practices aimed at helping business leaders establish priorities and optimize organizational performance.  Through the use of various management and diagnostic tools, participants will learn how to direct resources and implement solutions in order to maximize potential and achieve desired objectives.  Although it is not a requirement to take any of these courses in succession or order, it is useful to use the knowledge and information gained from this course as a springboard to the offerings listed below.

1 session          $149

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9am -12noon

Instructor: PETE DANIELE

Market research is essential for any organization that wishes to stay in business and move ahead of the competition. Through the use of research tools and case studies that you can apply to your own business, this course demonstrates the various methods that professionals use to find out information about customers and their needs, and how to meet them. You also gain exposure in identifying current and target markets, competitors, market trends, customer satisfaction with products and services, etc. You don’t need to be an expert in market research to discover or appreciate the methodologies you learn and take away from this workshop.

1 session $149

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9am -12noon

Whether you are hoping to attract larger clients or expand your current base, success often requires a change in the way you market yourself, as well as your business. This powerful workshop lays out the tools and internal analyses needed to find new clients, understand their needs, develop their profile, and overcome barriers to entry. In addition, discover the importance that “centers of influence” have on you and your business, and the various strategies and tactics that the experts suggest will help you assume and convey a more dominant and important role in your industry.

1 session $149

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9am -12noon

Instructor:  VICKI LYNN MORGAN

This program offers a “bird’s eye view” of database marketing as well as the personal selling philosophy it supports. You’ll get samples of programs that capture client and prospect data and learn how to use this resource to identify and communicate with your target markets. Learn strategic selling skills that help to achieve top performance in your industry. Regardless of what business you’re in, strategic selling skills give you the tools you need to meet your customer goals in today’s aggressive marketplace. 

1 session $149

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This 2-part workshop gives participants insight into the rationale and processes necessary for effective HR programs. It is designed for serious small business owners who are experiencing challenges with attracting, retaining or motivating staff; maximizing the return on their HR investment; optimizing individual or team performance; or obtaining overall employee satisfaction. Through exercises, role-plays and case studies, participants learn what concepts and best practices foster employee commitment, and how to leverage their human resources (employees) as a main source of competitive advantage.

2 sessions  $298

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Keeping Score…Where’s My Cash?

Are you keeping score and are you winning? Do you know if your business is meeting your financial goals? Do you have financial goals? This workshop is designed for existing businesses and will clearly identify the benefits of cash flow planning and provide a template for financial projections. Learn how to mine and analyze information from your financial statements in order to measure real business performance and make better business decisions for the future. Topics include financial statement ratio analysis, analysis and classification of cash flows and vertical and horizontal statement analysis.  

1 session $149

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If you fail to plan your exit, you may end up working until you can’t. In other words, without an exit strategy, you may be leaving your future to fate (and money on the table). This workshop discusses the need for goal setting with respect to formulating a plan for retirement attainment. It covers typical cash out goals, processes, options and alternatives, and some common and costly pitfalls. Small business owners who have grown their companies to sizable proportions should not miss the advice this course has to offer.

1 session  $149

December 3, 2010

Ready to call it a day or begin a new one? If you’re thinking of selling or buying a business, is it priced right? This workshop discusses the right reasons for buying or selling a business, alerts you to possible pitfalls and problems, and give you the tools to assess the value of a business. The focus of the workshop is to develop quantitative data that helps establish a meeting of the minds, which in turn provides financial value and a comfort level for the buyer and the seller. Small business owners interested in succession planning, estate planning or insurance planning would also find this workshop enlightening.

1 session   $149

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