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Bergen SBDC
CIARCO LEARNING CENTER
355 Main Street, Hackensack, NJ 07601
(201) 489-8670
UPCOMMING PROGRAMS
The following seminars are sponsored by the
Bergen SBDC
THE ENTREPRENEUR CERTIFICATE PROGRAM
Maximize sales and profitability. Position your business in a highly competitive market. Guarantee
successful returns. This program is brought to you by the New Jersey Small Business
Development Centers (NJSBDC) and the Division of Continuing Education. Together we are
committed to the growth of small business. CEU’s available upon completion of the program.
Learn the following:
• Planning skills to begin, expand, or improve your business
• Management skills to organize business finances, records and tax reporting
• Tools to evaluate the market for your products and services
• Marketing strategies that insure you successfully reach your clients
Who should attend?
• Small or mid-size business owners
• Managers seeking to expand a successful business or improve profitability
• Prospective entrepreneurs (start-ups)
• Individuals contemplating starting their own business
To earn a certificate you must complete the following seven courses:
• BI 519 The Business Plan • BI 550 Understanding Financial Statements
• BI 515 Legal I (Start-up specifics) • BI 517 Small Business Record Keeping
• BI 520 Legal II (Contracts) • BI 521 Small Business Taxes
• BI 516 Marketing
You may register for individual courses on a non-certificate basis. All courses are held on the Paramus campus. Call (201) 447-7488 to register.
BI 519 The Business Plan
3 sessions; $125
001, Mon.; January 25-February 8, 2010
Hours: 6:00-9:00 p.m.
002, Mon.; May 24, June 7 & June 14, 2010
Hours: 6:00-9:00 p.m.
Business plans are a necessary tool for every phase of business operations, from start-up to
expansion. Using a business plan to chart your course will improve your chances for success.
This workshop will give you the basis for a sound business plan.
Instructor: Joseph Rosenberg
BI 515 Legal I (Start-up specifics)
1 session; $45
001, Mon.; March 1, 2010
Hours: 6:00-9:00 p.m.
002, Mon.; June 28, 2010
Hours: 6:00-9:00 p.m.
This workshop will give you basic knowledge of the laws affecting business. Business owners
will learn how to choose the appropriate business structure, assess business risks, provide adequate
protection and establish proper record keeping and controls.
Instructor: Joseph Rosenberg
BI 520 Legal II (Contracts)
1 session; $45
001, Mon.; March 8, 2010
Hours: 6:00-9:00 p.m.
001, Mon.; July 19, 2010
Hours: 6:00-9:00 p.m.
This course will provide the basic understanding of contract law, legal ownership of a business,
stock and partnership agreements.
Instructor: Geraldine Reed Brown
BI 516 Marketing
2 sessions; $85
001, Wed.; March 10 & March 17, 2010
Hours: 6:00-9:00 p.m.
001, Wed.; July 14 & July 21, 2010
Hours: 6:00-9:00 p.m.
This workshop shows you how to define the markets where your services or products will
be most successful, develop an action plan and reach your target market. Topics include:
identifying and selecting marketing tools and techniques, developing logos, determining an
advertising budget, and selecting appropriate printed materials.
Instructor: Ellen Silverman
BI 550 Understanding Financial Statements
1 session; $45
001, Tue.; May 11, 2010
Hours: 6:00-9:00 p.m.
001, Tue.; July 13, 2010
Hours: 6:00-9:00 p.m.
Learn to enhance and clarify your bottom line. Topics include: spreadsheets, understanding
revenue and expense, structure and relationships, meaningful forecasts and
projections, balance sheets, and more.
Instructor: Richard Murray
BI 517 Small Business Record Keeping
2 sessions; $85
001, Tue.; April 27 & May 4, 2010
Hours: 6:00-9:00 p.m.
002, Tue.; June 29 & July 6, 2010
Hours: 6:00-9:00 p.m.
Learn how to do your own bookkeeping and use your records as a management tool. Key
topics include: General ledger, balance sheet, understanding inventory control, cash flow
management, tax planning, end of month summary procedures, accounts payable, accounts
receivable, cash receipts, cash disbursements, profit and loss controls, and more.
Instructor: Richard Murray
BI 521 Small Business Taxes
1 session; $45
001, Wed.; April 28, 2010
Hours: 6:00-9:00 p.m.
001, Wed.; July 28, 2010
Hours: 6:00-9:00 p.m.
Learn the differences between local, state and federal taxes and what you need to know concerning
employment, social security and sales taxes as well as the impact on your business structure.
Instructor: Joseph Rosenberg
Workshop Schedule for 2010
NJSBDC at Bergen Community College
BI 347 Financing a Small Business
1 session; $45
001, Friday, January 22, 2010
Hours: 9:00 a.m.-12:00 p.m.
Location: Ciarco Learning Center, 355 Main Street, Hackensack, NJ
For the small business owner seeking to secure financing for a start-up or expansion. Learn how to secure business loans,identify the appropriate type of loan, construction of credit, present a convincing business plan, bootstrapping or non-traditional financing.
Instuctor: Vincent D’Elia, Regional Director, Bergen SBDC.
Register by calling (201) 447-7488
BI 312 Building a Consulting Business
1 session; $50
001, Friday February 12, 2010 - OR - Friday, May 21, 2010
Hours: 9:00 a.m.-12:00 p.m.
Location: Ciarco Learning Center, 355 Main Street, Hackensack, NJ
This course provides instruction in determining markets, techniques, generating businesses, proposal writing, fee setting, structuring contracts, letters of agreement and marketing tools.
Instructor:Vincent D’Elia, Regional Director, Bergen SBDC.
Register by calling (201) 447-7488 .
BI 611 Building and Financing Your Business with SBA
1 session; No Fee
001, Thursday, February 25, 2010
Hours: 4:00 p.m. – 7:00 p.m.
Location: Ciarco Learning Center, 355 Main Street, Hackensack, NJ
This seminar, conducted by the Bergen Small Business Development Center and the U.S. Small Business Administration (SBA), Provides information on loan programs and technical assistance programs offered by the SBA and other resource partners. Bank lend-ing officers are also on hand to discuss their role in the SBA’s Guaranteed Lending Program discuss what goes into a good loan proposal, how to increase your chances of getting a loan and the loan application process. Find out about SBA’s 7 (a) Loan Guaranty
Program, the Pre-qualification Loan Program and 8(a) Minority Set-Aside Program.
Host: Vincent D’Elia, Regional Director,
Bergen SBDC.
Register by calling (201) 489-8670 .
BI 637 Meet the Lenders
1 session No Fee
001, Thursday, April 29, 2010
Location: Ciarco Learning Center, 355 Main Street, Hackensack, NJ
Hours 10:00 a.m. – 1:00 p.m.
This is a workshop for pre-screened entrepreneurs looking to borrow money to finance the start or growth of their business. There will be a short presentation following the introduction of several loan officers representing banks willing to lend money to qualified individuals.
Host: Vincent D’Elia, Regional Director,
Bergen SBDC.
Register by calling (201) 489-8670 .
BI 686 The Start-Up with Q&A
1 session: $20
First Thurdsay: February 4th, March 4th, April 8th, May 6th, June 3rd, July 1st, August 5th, 2010
Hours 9:00 a.m. - 11:30 p.m.
Location: Ciarco Learning Center, 355 Main Street, Hackensack, NJ
This workshop is designed specificially for the individual thinking of starting a business and to give them the necessary tools to follow a logical approach to assess the viability and profitability of starting a business. They will learn the workings of an econimic model, a feasibiltiy and breakeven analysis, along with market research and resources skills. A question and answer period will follow.
Instructor: Vincent D'Elia, Regional Director, Bergen SBDC
Register by calling (201) 447-7488
NEXT STAGE BUSINESS GROWTH SERIES
Bergen Community College
Ciarco Learning Center
355 Main Street, Hackensack, NJ 07601
Registration for Northern New Jersey Workshops
Call NJSBDC at 973-353-1927
Instructors are NJSBDC network’s consultants
Stepping Up to Success
This hands-on workshop offers strategies and best practices aimed at helping business leaders establish priorities and optimize organizational performance. Through the use of various management and diagnostic tools, participants will learn how to direct resources and implement solutions in order to maximize potential and achieve desired objectives. Although it is not a requirement to take any of these courses in succession or order, it is useful to use the knowledge and information gained from this course as a springboard to the offerings listed below.
1 session $149
CALL FOR DATES
9am -12noon
Instructor: PETE DANIELE
Knowing Your Market: Who & Where Are Your Customers & What Do They Really Want?
Market research is essential for any organization that wishes to stay in business and move ahead of the competition. Through the use of research tools and case studies that you can apply to your own business, this course demonstrates the various methods that professionals use to find out information about customers and their needs, and how to meet them. You also gain exposure in identifying current and target markets, competitors, market trends, customer satisfaction with products and services, etc. You don’t need to be an expert in market research to discover or appreciate the methodologies you learn and take away from this workshop.
1 session $149
Call For Dates
9am -12noon
Instructor: VICKI LYNN MORGAN
Marketing Upstream – Getting Out of Your Comfort Zone
Whether you are hoping to attract larger clients or expand your current base, success often requires a change in the way you market yourself, as well as your business. This powerful workshop lays out the tools and internal analyses needed to find new clients, understand their needs, develop their profile, and overcome barriers to entry. In addition, discover the importance that “centers of influence” have on you and your business, and the various strategies and tactics that the experts suggest will help you assume and convey a more dominant and important role in your industry.
1 session $149
CALL FOR DATES
9am -12noon
Instructor: VICKI LYNN MORGAN
Strategic Selling System – Process and Practices
This program offers a “bird’s eye view” of database marketing as well as the personal selling philosophy it supports. You’ll get samples of programs that capture client and prospect data and learn how to use this resource to identify and communicate with your target markets. Learn strategic selling skills that help to achieve top performance in your industry. Regardless of what business you’re in, strategic selling skills give you the tools you need to meet your customer goals in today’s aggressive marketplace.
1 session $149
CALL FOR DATES
9am -12noon
Instructor: VICKI LYNN MORGAN
Attracting, Retaining and Engaging the Right People for the Right Job
This 2-part workshop gives participants insight into the rationale and processes necessary for effective HR programs. It is designed for serious small business owners who are experiencing challenges with attracting, retaining or motivating staff; maximizing the return on their HR investment; optimizing individual or team performance; or obtaining overall employee satisfaction. Through exercises, role-plays and case studies, participants learn what concepts and best practices foster employee commitment, and how to leverage their human resources (employees) as a main source of competitive advantage.
2 sessions $298
CALL FOR DATES
9am -12noon (Session 1) 1pm - 4pm (Session 2)
Instructor: ED KUROCKA
Keeping Score…Where’s My Cash?
Are you keeping score and are you winning? Do you know if your business is meeting your financial goals? Do you have financial goals? This workshop is designed for existing businesses and will clearly identify the benefits of cash flow planning and provide a template for financial projections. Learn how to mine and analyze information from your financial statements in order to measure real business performance and make better business decisions for the future. Topics include financial statement ratio analysis, analysis and classification of cash flows and vertical and horizontal statement analysis.
1 session $149
CALL FOR DATES
9am -12noon
Instructor: RICHARD MURRAY
Exit Strategies: You Can’t Leave Unless You Know Where the Door Is
If you fail to plan your exit, you may end up working until you can’t. In other words, without an exit strategy, you may be leaving your future to fate (and money on the table). This workshop discusses the need for goal setting with respect to formulating a plan for retirement attainment. It covers typical cash out goals, processes, options and alternatives, and some common and costly pitfalls. Small business owners who have grown their companies to sizable proportions should not miss the advice this course has to offer.
1 session $149
CALL FOR DATES
9am -12noon
Instructor: VINCENT DELIA
Business Valuation: Creating a Meeting of the Minds in Real Dollars
Ready to call it a day or begin a new one? If you’re thinking of selling or buying a business, is it priced right? This workshop discusses the right reasons for buying or selling a business, alerts you to possible pitfalls and problems, and give you the tools to assess the value of a business. The focus of the workshop is to develop quantitative data that helps establish a meeting of the minds, which in turn provides financial value and a comfort level for the buyer and the seller. Small business owners interested in succession planning, estate planning or insurance planning would also find this workshop enlightening.
1 session $149
CALL FOR DATES
9am -12noon
Instructor: STEVEN WEINSTEIN
THE BERGEN SMALL BUSINESS DEVELOPMENT CENTER
The Bergen Small Business Development Center (SBDC), located at the Ciarco Learning Center in Hackensack, is a private organization of professional management consultants that provide free counseling services to persons who own or operate a small business or, who are considering a small business venture. We are in the knowledge business, tapping best practices and providing technical assistance to existing and start-up businesses in the form of confidential consultations and training workshops. We assist with the formulation of strategies to meet challenges, provide resources to achieve objectives, and act in a mentoring capacity. This
support, expertise, and dedication commits us to be, your “Total Business Resource.” For information about workshops or free counseling call (201) 447-7488 or email vdelia@bergen.edu.
ABOUT THE INSTRUCTORS
Daniele, Pete: Pete is president of a small manufacturing company located in New Jersey. Peter has over 25 years of financial and management experience including 10 years as Controller and VP of Operations for ADP. He has managed the growth of several small and mid-sized organizations both financially and strategically with a focus as working as a team. He is a graduate of Rutgers University where he is also an adjunct professor of auditing. He has been a Bergen SBDC Advisory Board Member since 2000.
D'Elia, Vincent: Vincent is the Director, SBDC at Bergen Community College, where he manages the daily operations of the center, counsel's clients, teaches a variety of classes and develops new programs for today's entrepreneur. Throughout his career, he has specialized in reorganization based on analysis of operational financial problem solving. He received an M.B.A. from Ramapo College and a B.S. in Business from LIU.
Kurocka, Edward: Ed is the Principal and Founder, OnSight Advisors, LLC, a management consulting firm that specializes in organizational planning, effectiveness and performance improvement. His career began as head of human resources management and then consulting for Fortune 100 companies. He has specialized in Performance Management and Compensation. He received his B.A. in English/Liberal Arts from The College of New Jersey, an M.S. in Organizational Dynamics from the University of Pennsylvania, and is an adjunct at The College of New Jersey, Mercer County Community College, and the NJ Human Resources Development Institute.
Morgan, Vicki Lynne: Vicki Lynne is the owner of Russmor Marketing Group, a company dedicated to assisting small businesses with strategic planning for business development and growth. With over 30 years experience in marketing and selling, her specialty is to assist in identifying the critical decisions to assure long term growth and profitability. Her expertise include: Marketing, Selling Skills, Customer Loyalty and Trade Show Marketing.
Murray, Richard, C.P.A.: Richard is a Certified Internal Auditor with over 30 years experience in the private sector. His client list is a diverse group of businesses from start-up entities to well-established and growing mid-sized companies. Since 1986, He has served as an adjunct professor and lecturer. He continues to teach the accounting seminars for the Bergen SBDC Entrepreneur Certificate Program as well. He has been a Bergen SBDC Advisory Board Member since 2000.
Weinstein, Steven, C.P.A.: Steve is the Principal Owner of Weinstein & Weinstein P.C. founded in 1929. Steven specializes in accounting and valuations of small to mid-sized businesses ($150 Mil revenue). He is co -chairperson on the Teaneck Economic Development Corporation, a Holy Name Hospital Financial Planning member, sits on the Fair Lawn Zoning Board and is the Mayor for the Borough of Fair Lawn, 2007. Steven received his M.S. in Taxation from Pace University, his B.B.A. in Accounting from George Washington University and became a Certified Public Accountant in 1982. He has been a Bergen SBDC Advisory Board Member since 2000.
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