Web Design Guidelines

Goals
Before beginning to build a Web site, it is important to take the time to clearly define the audience, purpose and goals of the site. These choices will help determine both style and content. Storyboards -- required by the Office of Public Relations at the onset of each Web project -- are very effective tools for helping streamline and organize content.

Content
Content for a Web site may be created originally or derived from existing sources. Good Web copy, however, is very direct and concise. In most cases, text created for printed media must be edited and adapted for effective use on the web. Other useful content hints .

Organization
If users are to find what they are seeking, the content must be carefully organized and the site logically structured. Information pages should be grouped into categories and made accessible through brief menus. Additional design hints