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You have reached the E-Catalog for the 2009-2010 academic year!
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Bergen Community College Course Catalog
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| Course Listing |
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| Course Description: | |||
| Code |
General Education |
Diversity Requirement | Description |
| BUS-210 |
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E-Marketing
This course explores the impact of information technology, specifically, the Internet and World Wide Web, on the marketing of goods and services. Topics include: identification of web-based marketing goals; selection of the appropriate web-based marketing strategy; conducting primary and secondary marketing research; web-design criteria; web-based advertising techniques; revenue streams. Students will develop an integrated Internet marketing plan, including development of a web presence, for an organization.  3 lectures,3 credits
Prerequisite(s): BUS-101 or BUS-115 or BUS-170 or BUS-201 or by permission of the Academic Department Chair |
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To check your academic progress towards your degree requirements,
point your browser to http://go.bergen.edu.
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| © 2009 Bergen Community College 400 Paramus Road, Paramus, New Jersey 07652, 201-447-7100 |
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