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You have reached the E-Catalog for the 2009-2010 academic year!
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Bergen Community College Course Catalog
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| Course Listing |
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| Course Description: | |||
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General Education |
Diversity Requirement | Description |
| BUS-203 |
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Sports Marketing
This course applies a marketing focus on the sports industry. Study includes target marketing and segmentation, sponsorship, promotions, events, and the creation of an optimum marketing mix for sport products. This course also examines the pricing dynamics of sport, sports franchising and managing controversial issues, for example, those surrounding celebrities.  3 lectures,3 credits
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To check your academic progress towards your degree requirements,
point your browser to http://go.bergen.edu.
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| © 2009 Bergen Community College 400 Paramus Road, Paramus, New Jersey 07652, 201-447-7100 |
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