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You have reached the E-Catalog for the 2009-2010 academic year!
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Bergen Community College Course Catalog
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| Course Listing |
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| Course Description: | |||
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General Education |
Diversity Requirement | Description |
| BUS-201 |
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Marketing Principles
This course introduces the student to the principles, functions, and tools of modern marketing practices. The interrelationship among product, price, promotion, and distribution decisions on the success of an organization is emphasized. The impact of the economic, competitive, socio-cultural, technological, and legal-regulatory forces in the marketing environment is explored. The similarities and differences in the marketing of goods, services, and ideas are considered.  3 lectures,3 credits
Prerequisite(s): BUS-101 or BUS-115 or by permission of the Academic Department Chair |
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To check your academic progress towards your degree requirements,
point your browser to http://go.bergen.edu.
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| © 2009 Bergen Community College 400 Paramus Road, Paramus, New Jersey 07652, 201-447-7100 |
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